Today, people consume more video content than ever before. And while video is touted as being highly engaging, it can still be difficult for brands to convert viewers into paying customers...until now.
In this episode of Bottom Line IT, Mike Maddox sits down with Ben Hatala who is the Co-Founder and Chief Operating Officer of Clicktivated, a company that transforms regular video content into truly interactive experiences.
So, what’s interactive video?
Essentially, Clicktivated allows viewers to physically “click” on a video and instantly be matched with information about a specific place, product, or service.
So, what does that look like in practice? Here’s the example Ben gives during the interview:
“Let’s say you’re watching a retail ad and you see a gentleman wearing a red sweater,” Ben explains, “you would be able to click on that sweater and instantly be brought to a page where you could purchase it.”
No pulling up a new tab or browser. No extra steps. It’s really that simple.
Here’s another example Ben gives from a Clicktivated client:
“Let’s say you’re watching a Pure Michigan ad,” Ben explains again, “we made it possible to click on the video and find out where each scene was filmed. That way, viewers knew exactly what areas in Michigan they should visit with their family.”
Pretty neat, huh? It’s actually quite genius.
In today’s world, we expect information to be quick and convenient. In other words, we don’t want to work too hard to find what we’re looking for (seriously, when’s the last time you went to the second page of Google for anything?).
Clicktivated leveraged technology to swiftly eliminate complicated steps within a buyer’s journey, making it more convenient than ever to see something you like and instantly be presented with an option to purchase, book, or learn more about it.
During the rest of the interview, Mike and Ben talk about how the idea for Clicktivated was born (which is actually a pretty good story), the diverse brands Clicktivated works with, and how Ben and his team are continually finding ways to transform how we consume video through the use of innovative technology.
You can listen to the full interview below.