ASK Core Values

  • We believe that the customer’s best interest should guide every decision that we make.
  • We value each other as people more than we do as coworkers or employees.
  • We believe in transparency in all interactions with our clients, our vendors and ourselves.
  • We believe that communication is the highest technical skill.
  • We celebrate constructive criticism from our clients, vendors and each other.
  • We believe that technology has no intrinsic value of its own for a business – its value is derived from its ability to increase profit, reduce cost, or create efficiency.
  • We believe in honesty, at all times, without exception.
  • We believe in providing our customers with consulting advice that we would give if it was our own business. The needs of the customer always outweigh short-term profit potential.
  • We believe in paying attention to the little things, just as diligently as we address the big issues.  It’s often the little things that make the difference.
  • We believe that every technical problem has a solution and we refuse to accept a situation as “unsolvable”.
  • We believe that our true value as a company is not solely measured in sales revenue or profit but also by our capacity to give back to the community and serve the needs of the greater good.
  • We believe in fun and that the value of loving what you do cannot be underestimated.
  • We believe in continuous incremental improvement in all that we do.
  • We believe that diversity in background and culture makes us stronger.